COVID-19 did more than disrupt our lives, our businesses and our economy. It changed the way businesses operate and shed light on gaps in strategy. Now is an ideal time to take a deep look
Is There Value in Rebranding? The easy answer: Yes! There are many reasons why companies rebrand. Old corporate identities can reflect companies that aren’t comfortable with change and no longer meet the needs of their
An Approach to Marketing Budgets I’ve seen and experienced it more than a few times in my career. An economic contraction results in flat or declining sales and business units are asked to tighten their